In most cases, the only reason to have a website is to make your business visible on the biggest medium on Earth… The internet.
Recently I was looking for a business in my local area, and couldn’t find them anywhere. There was no Finda.co.nz listing, no Yellow Pages (online) listing, and they weren’t in the White Pages (online).
After searching through Google for a range of search terms that would have brought them up if they were online, I thought I’d be clever and try something. I already knew their street address, so I looked them up on Google Street View, and was shocked that (though the quality of the photo wasn’t great) I couldn’t even make out their phone number.
If you want to be seen, you have to make yourself visible.
Big signage is always a good start, but you have to be visible on the internet.
The best thing you can do is have a website. If you don’t want to do that, at least go with a free business listing on Finda. Finda is a free business directory that will let your business rank in Google.
A couple of small helpful tips to make your listing more visible are:
- Use your business name as the title, and if you can, squeeze in what you do as your primary service after.
- In the description, list your services. These will be picked up by Google also.
As well as having a Finda listing, list yourself in the Google Business Directory.
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